Making diabetes & endocrine management more fun and human
ROLE
Product Designer &
Product Manager
TIMELINE
April 2024 - Present
SETTING
Full-Time Contract
TEAM
Co-founders (CEO & COO)
CTO & Engineers
CMO & Graphic Designer
CONTEXT
eddii is a health-focused startup that developed a gamified diabetes & endocrine management app along with offering virtual care with an endocrinologist.
The app provides engaging ways to track health through a character named "eddii" who interacts with users. By gamifying daily routines associated with diabetes & endocrine management, eddii aims to make diabetes & endocrine management more engaging and enjoyable, helping user stay motivated and informed on their health journey.
IMPACT
As a product team of one at eddii, I owned the end-to-end design process, from research to prototyping flows, testing, and collaborating with developers.
I led and launched multiple features to improve the user experience, drive engagement, and increase product retention. Below are a couple of key projects that demonstrate my versatility and success across various design challenges.
